Bringing a story to life through scent is no easy feat.

With a rich history, the fragrance industry is constantly evolving and finding a special moment can become more and more indescribable.

Enter D’ORSAY, perfumes born in a heartbeat, connecting us to the immediacy of a moment. Founder Amélie Huynh, shares with us the power of connection through scent

As a staple in the Jo Malone London portfolio, the pear has been loved, adored, and associated with the brand for many years.

In the latest launch, English Pear & Sweet Pea the pear has been reimagined and reinvigorated. In this interview, we dive into the creative process with fragrance and lifestyle expert, Emma South and discover more about the brand’s developments of the pear, the power of scents, and what we can look forward to from Jo Malone London in the future.

What began as a flourishing YouTube channel for fragrance reviewing, has now crystallized into a long-cherished dream for Sophie King: her very own fragrance brand. From her debut fragrance, Empress, Sophie's entrepreneurial prowess came to the fore, underscoring her keen business acumen.

Returning to the spotlight, Sophie rekindled her collaboration with the renowned Master Perfumer Ruth Mastenbroek and her son, perfumer Nic Mastenbroek for a new enchanting scent: Aphrodite.

In this exclusive interview, we delve into the essence of Aphrodite, tracing its inspirations and illuminating the sourcing journey, and uncover intriguing anecdotes from this successful synergy between two eminent British fragrance powerhouses.

Simon Joy, founder of CRANBOURN®, shares insights into the profound impact of botanicals for and ithe brands commitment to transforming atmospheres. Each Art of AtmospheresTM collection is inspired by nature and iconic global destinations, capturing scented memories of unforgettable landscapes.

Hailing from the aromatic landscapes of South France, Matthieu Maneuvrier is a Jr Perfumer at Robertet, making waves in the UK fine fragrance market.

In this interview, he shares his path to becoming a perfumer, the influence of French fragrance culture on his style, and his passion for crafting unique scents that leave a lasting impression on individuals and projects. Prepare to be inspired by Matthieu's artistic journey and dedication to the craft of perfumery!

When you have the pleasure to chat with Mark Tuka, it is inevitable to be transported by his contagious passion for the industry. His renowned expertise in content creation and fragrance journalism led him to the appointment as Global Community Manager at the historic Omani house under the creative direction of industry pioneer Renaud Salmon.

Now based in Muscat, Mark follows the delicate task of mantaining power relationships with key opinion industry leaders, and navigating the impressive heritage of one of the most accomplished fragrance houses in the world.

In this interview, we discover Mark's path within the industry, and the fascinating community ethos behind AMOUAGE.

Meet Carrie Keller, the LA-based Perfumer, whose journey into Intuitive Fragrance Formulation and the empowering properties of scents captures the essence of luxurious, sustainable aromatherapy. Discover her unique creative process and path into perfumery, as Carrie unravels the secrets behind her otherworldly scents designed to elevate your well-being, creating a transformative experience for your everyday moments.

In celebration of the highly anticipated release of Vanille Leather, the enchanting new fragrance by BDK Parfums in collaboration with Master Perfumer Dominique Ropion, we had the pleasure of sitting down with David Benedek, the visionary founder and creative director behind the brand.

“It was really interesting to revisit my book Essence & Alchemy.I wrote it in the very early part of my career, and since then the largest change has been about teaching.

My teaching has vastly improved and my understanding of how to work with materials has changed too.When I went through the book and saw the old teaching, I really wanted to fix it...”

Embrace the outburst of summer aromas with our handpicked selection of fragrances that define the vibrant spirit of the sunniest season…

Gaël Montero is one of the most promising young perfumers of our industry. The French-Spanish Junior Perfumer has been exploring over the past years the cultural and olfactory crossovers from Givaudan offices in Dubai; and in this interview, he offers a generous insight on his creative inspirations, the very special bond with his clients, and his inspiring pathway to become a successful perfumer with an attentive eye on the costantly evolving fragrance market.

From a young age, Dhruva was immersed in the captivating world of perfumery, surrounded by the enchanting aromas of cosmetic products. Now, as a Junior Perfumer at Takasago India, Dhruva's passion for fragrance has only deepened. Drawing inspiration from the rich heritage of Indian cultures, Dhruva takes us on an exclusive journey into the perfumery industry, offering insights into the latest consumer trends and developments. With a background in fragrance evaluation, Dhruva has cultivated a unique sensibility for fragrance creation, skillfully blending the captivating power of scent with the rich artistic traditions of our industry.

The recent arrival of the Hong-Kong based brand TOBBA Parfums to the UK exclusively at Harvey Nichols shouldn't come as surprise: while its unique visuals immediately capture the olfactory essence of the luxury niche brand, it's through the tangible passion behind the fragrance range that TOBBA Parfums set itself as an extremely exciting young reality in the beauty market.

The mastermind behind the exquisitely crafted fragrance brand is Jasper, a self- taught prodigy with one of the most inspiring multi-disciplinary backgrounds in the industry.

We were delighted to reach out to the young creative and learn more about his perfumery path and his unique creative process.

We chat to Valerie, better known on social medias as The Niche Sampler, about past and upcoming trends, creating meaningful and engaged virtual following, the value of PR transparency in perfumery marketing, and the challenges the industry has to face to keep up to date with our evolving world.

Launched in the UK in 1990 the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

Known as the ‘Oscars’ of the fragrance industry, The Fragrance Foundation UK Awards 2023 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration of the past years incredible work and creations.

The Coronation of His Majesty The King and Her Majesty The Queen Consort will take place at Westminster Abbey on Saturday 6th May, 2023. To celebrate, let's take a look at the aromas that are scenting up the United Kingdom...

Marina Barcenilla leads a double life, but this is not a secret: she’s an Independent Perfumer, a fragrance educator, and a Space Scientist currently finishing her PhD in Astrobiology.


With over two decades of experience as a nose and fragrance educator, founder of and the fragrance creator for other British brands, she also founded her own school where she teaches in English and Spanish, and is an Academician at the Spanish Academia del Perfume.

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Discover your next signature scent, and create unforgettable memories with our fragrance discovery set and home fragrance selection!