For the most inventive approach to fragrance communication.
This award combines the former categories of Creative Visual, Video Engagement, Social Engagement and Innovation. It rewards communicating and engaging with the fragrance consumer in a creative and novel way across any/all platforms. This can be a one-piece or a cross-media submission and an individual or team submission. This can include, Reels, TikTok, Podcasts, YouTube Shorts… To send across to the judges and to support your new visual media, please include 200 words explaining to the judges what the intention/brief behind the piece was to engage with the consumer. Your brief should include strategy, target audience and key objectives. If you cannot upload the original video, then please send a link through on a Word doc.

For the best-written article over 800 words on any platform. This can include Substacks, Digital and Print.

Open to anyone new to fragrance journalism and has been in this field for under 2 years in the UK. The piece must have been published either online or in print.

For the best-written article and or practical guide between 300-800 words writing about the fragrance industry. These pieces could have been published on any platform, including Substacks.

Open to anyone who has published a piece within 2024. To fit into this category, you’ll need to nominate one piece of your best work from 2024, this can be from any of the categories, New & Visual Media, Literary, Rising Star or Short Piece. It can be a different piece and must be something that you feel is special to you. The Judges combined will then pick their overall favourite piece