Dedicated to enhancing the image of the fragrance sector and inspiring the world to discover the artistry of fragrance, The Fragrance Foundation UK provides a central source of educational information, as well as supporting new talent and driving growth. The Fragrance Foundation UK has over 200 member companies, including manufacturers, marketers, media, and retailers.

VISION: To harness the transformational power of fragrance.

MISSION: To drive growth and expand the love of fragrance through education, inspiration, and celebration.

AWARD SPONSORS 2025



THE FRAGRANCE FOUNDATION AWARDS 2025

2025 JASMINE AWARDS ARE NOW OPEN

Launched in the UK in 1990 the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures. 


2025 AWARDS ARE NOW OPEN

Established in the UK in 1992 The Fragrance Foundation UK Awards recognise excellence within the Fragrance arena and are known as the Oscars of the Fragrance Industry.

We will be celebrating The Fragrance Foundation UK Awards 2025 on 8th May 2025.


Future Talent in Fragrance

The Fragrance Foundation UK are delighted to have supported The British Beauty Council in highlighting clear and diverse beauty career pathways for young people. The aim is to maintain a continuous flow of new talent into the sector which will maintain the UK’s beauty industry global reputation. With a campaign dedicated to STEM (science, technology, engineering, and maths), we want to support in broadening the horizons and understanding of available careers in beauty and fragrance. This is the first dedicated beauty-related resource for secondary schools showcasing just how enriching the careers are across the beauty and STEM sector.

“Often scent memories are connected to childhood. Mine is a memory of cut grass and wet forest after the rain in the countryside where my grandmother lived.”

Amélie Huynh

INSTAGRAM