Being a perfumer takes dedication, training, and passion. It’s a career path that for outsiders of the industry holds mysticism and intrigue. In this interview with Elise Pierre, a perfumer at CPL Aromas, we uncover the journey of a perfumer, the landscape of the UK fragrance scene, and things to look out for as well as what it takes to deliver a scent to the market.

With a growing following of loyal 12k+ supporters across her vibrant TikTok and resourceful Instagram profile, Eudora Nwasike is making waves in the UK fragrance industry with her contagious passion for demystifying fragrance and a constant quest to expand her expertise and knowledge of the evolving fragrance market, consumer trends, and tastes.

We meet the knowledgeable fragrance expert to unveil her inspiring path into navigating the diverse creativity of fragrance reviewing, her insights into influencer marketing, 2024 trends, her experience in taking our Online Training, and how she envisions her growth in the British fragrance industry.

Education and fragrance go hand in hand and for Lorna McKay, it has been a career that has grown from this combination. As a qualified teacher, Lorna understands the importance of developing our sense of smell and allowing and creating a space to journey through the power of scent. The Perfume Society is a space that caters to this exploration and understanding of fragrances with different tools to accompany the way consumers define and shop. With the ever-changing landscape of consumer habits, The Perfume Society provides digestible and educational information for the consumer. In this interview we discover more about Lorna’s journey into fragrance and why education in the industry is so important.

Floral Street is a brand leading the way in sustainable fragrance and packaging innovation in the industry. At its heart is a consciousness of responsibility and a future-forward approach across all aspects of the business. For the consumer, trusting a brand is just as important as the product and fragrance itself!

To begin the year we interviewed Floral Street Founder, Michelle Feeney, about the ins and outs of her ethical brand and how to utilise scent to positively enhance your wellbeing throughout the year ahead.

Ormonde Jayne is a house with a passion for creation at its heart. Linda Pilkington has been a pioneer in the British perfumery landscape, creating scents for nearly 25 years she has developed a niche of experimental, creative, and interesting scents with a focus on unusual and transformative ingredients. Through her journey into the industry has grown a love for the sense of smell and also a solidification of her passion for creating. In this interview, we celebrate Ormonde Jayne’s new boutique and achievements by delving into Linda’s fascinating story of how she joined the industry and the processes behind creating scented experiences.

In the picturesque greenery of North London, STANZA Artigiana blends Italian scentscapes and craftsmanship excellence with the vibrancy of British multicultural communities. Through the art of scented candle-making, we explore exclusive festive boutique experiences, candle- making masterclasses, and delve into how the power of scent enhances cherished traditions and creates joyous festive memories.

Amidst Moroccan flower fields, Amy Christiansen discovered the social power of fragrance. Pioneering sustainable and socially conscious luxury, Sana Jardin's scents are crafted by Master Perfumer Carlos Benaim, paying tribute to the work of Moroccan female harvesters.

For this gifting season, the Maison ventured into new artistic realms, partnering with artist Aigana Gali, who joins us with Amy in a conversation unveiling their creative collaboration and their distinctive approach to connecting through fragrance, culture, and art.

Amidst paintbrush strokes and lingering acrylic aromas, Jack Randall discovered the enchanting synergy of scent and art, shaping the inception of RNDL. This British home fragrance brand celebrates craftsmanship through art-filled scented candles.

Jack unveils the scents and memories guiding his creative journey, highlights the British fragrance community's supportive role, and shares tips for crafting a festive home ambience.

Rooted in a passion for travel and scent memories, Cochine symbolizes sensory escapism, investing in an aromatic journey across fragrance categories. We explore the brand's heritage, the significance of scent communities, and get a sneak peek into Cochine's upcoming festive home scent wonders with founder Kate Crofton-Atkins.

Based in the vibrant heart of Bristol, Perfino is swiftly extending its reach across the entire UK. This emerging British sensation is on a mission to redefine fragrance accessibility and inclusivity. Pioneering a unique approach, Perfino aims to restore the joy of scent to those affected by allergies and sensitivities, estimated by IFRA to be a growing 9% of the population. By blending the richness of botanical aromas with British craftsmanship, Perfino's founder, Kim Brookes, collaborates with British jewellers, challenging traditional perceptions of perfume by intertwining scent and wearability through jewellery.

In this exclusive interview, Kim shares her journey in formulating Perfino's initial blends, the extensive research that shaped the brand, and invaluable tips for maximising the potential of this innovative contribution to the fragrance industry.

In the aromatic tapestry of Hamdah London, perfumer Enshirah Al- Khamar's fragrance journey reflects a rich tapestry of multicultural influences.

As we delve into her story and explore the upcoming expansions, we discover the artistry behind Hamdah London's bespoke perfumery. From intimate gift experiences to invoking emotions and creating lasting memories, Enshirah shares insights into the brand's commitment to personalised and diverse olfactory experiences.

The work of a perfumer is always full of challenges, but having the honour of composing for the first luxury charity fragrance brand carrying the legacy of one of the most beloved princesses in the world is not an easy task.

We reached out to Xavier Blaizot, the young perfumer behind Grace De Monaco's latest scent, Ombre Sereine, to discover his approach to designing his debut fragrance for the Maison.

Fragrance has often served as a muse and medium in the arts. Today, a surge in consumer demand for novel scent experiences is creating new unique markets.

In the UK, Mabelle O'Rama, a young multi-disciplinary artist, leads the charge in elevating olfactive artwork. Join us as we uncover the intricacies of her approach to this aromatic form of artistic expression!

Kamila is a new generation perfumer, her perfumery background is a blend of classical training interwoven with varied multicultural experiences. In this interview we discover more about the perfumer with insight into education, process and thoughts on the future of fragrance.

An exciting young talent in the British fragrance evaluation scene, Alice Tencic is a Scent Design Associate at IFF London, radiating a contagious passion for our industry.

In our chat with Alice, we explore her inspiring educational background and diverse career path that led her to evaluation within IFF, a company that offers a great environment for creativity and teamwork whilst also aiming to create the perfumery of tomorrow while facing creative challenges with a customer-driven mindset.

As we delve into her positive approach to the industry, Alice takes us back to the origins of her love for fragrance and offers insightful glimpses into the current British fragrance market and trends.

From the influence of ancient mythology to the rich tapestry of scents woven into Greek culture, Manos Gerakinis and Perfumer Christina Koutsoudaki worked closely and intertwined their own scent memories for SEΛENE, Manos Gerakinis' latest magnum opus.

The Greek Perfumer and Creative Director join us to unveil the artistry behind their latest fragrance tribute to the timeless allure of Athenian nights.

Winner of The Fragrance Foundation UK Awards 2023 Newcomer Category, EDENISTE is revolutionising the fragrance industry.

In this exclusive interview, founder Audrey Semeraro unveils the science-backed advancement of perfumery behind EDENISTE.

Discover how over 30 years of neuroscience research underpins EDENISTE's fragrance formulas and the transformative potential of fragrances in daily routines.

The passion behind the brand Kayali is a force to be reckoned with! Mona Kattan has a vision for how we can experience fragrance and in her latest endeavour, the collection Oudgasam, she captures the pleasure of perfume. It’s ritualistic, it’s meaningful, and it’s fun!

After 5 years, the launch of the Oud collection brings sensuality and an experience to explore and layer. The heart of Kayali pounds off the page in this interview with Mona as the brand’s growing portfolio that allows us to we explore the passion of perfume.

ThePerfumeLife is a leading and highly esteemed fragrance reviewer known for her fondness for gourmand and ambery scents. As a beloved fragrance TikToker, she has garnered a dedicated following on the platform of over 27k fragrance enthusiasts.

Describing herself as a true ‘’fragrance bestie’’, we had the opportunity to sit down with the recent law graduate/part-time fragrance reviewer and explore her unique fragrance reviewing style, additionally discussing her vision for the industry, which is rapidly evolving thanks to the exponentially growing online community of savvy enthusiasts.

Capturing a scent in an unexpected shape or form is no easy feat. With seven FiFi wins for his fragrance designs, Marc Rosen makes unexpected designs look sophisticated and easy. Marc’s latest endeavour takes him on a journey to Taiwan with his friend Shining Sound. Formosa is a new brand that embodies Taiwanese culture and specialities. Marc’s attention to detail presents a design that is meaningful to Formosa’s mantra. In this interview we take a dive into the journey of design for Formosa…