Hypnotic Fragrances: Unveiling ‘Sirene’ by Fragrance du Bois

Step into the ethereal world of Sirene by Fragrance du Bois where the haunting melodies of mythological sirens meet intoxicating accords capturing the unstoppable rise of cherry fragrances in the international market. Join us in discovering Fragrance du Bois’ first ode to empowered femininity!

What is the inspiration behind the scent of Sirène?

Sirène is rooted in celebrating femininity, empowerment, mystery, and sensuality. It’s designed to be a manifesto of self-discovery and personal growth, embodying the strength and elegance that characterise the modern woman.

The scent invites wearers to unlock and embrace the Sirène within, providing an olfactory journey that empowers and emboldens.

What symbolism or meaning does the name carry in relation to the fragrance?

Sirène is named to evoke the enchanting allure and mystical charm of a siren, symbolising boldness and resilience.

It reflects the transformative power of the fragrance to make signature-worthy statements and inspire confidence and strength in its wearers.

How does the introduction of the brand's inaugural female-inspired fragrance impact the brand's identity and the market’s future opportunities?

Sirène represents a significant milestone for the brand, expanding its appeal and inclusivity. It marks a foray into celebrating gender-specific narratives, allowing the brand to connect on a more personal level with its audience.

This launch paves the way for future creations that can cater specifically to the desires and needs of diverse consumer segments, potentially leading to other fragrances that celebrate different aspects of identity and expression.

What notes are featured to build up a story that resonates with the consumer?

Sirène’s notes vividly evoke an interplay with themes of empowerment and elegance.

The opening cherry note symbolises new beginnings and self-confidence, while pepper adds a sharp, invigorating scent representing protection and purification.

Incense in the heart brings a soothing, mystical quality, enhancing meditative feelings and strength. These notes collectively weave a narrative of resilience and vitality, appealing to the consumer’s desire for a fragrance that not only smells exceptional but also embodies a deeper, personal significance.

How does the scent develop throughout its wearing time?

Sirène is crafted to unfold in layers, beginning with a captivating burst of cherry and pepper that gradually gives way to the elegant and intricate dance of incense. As the day progresses, these notes blend and evolve, creating a lasting impression that transitions smoothly from the bold and invigorating to the deeply calming and sophisticated, reflecting the multifaceted nature of its wearers.

Who is the perfumer behind the scent and how have they brought the brief to life?

The renowned Givaudan perfumer Nanako Ogi signed Sirène. Ogi has expertly interpreted the brand’s vision of empowerment and elegance, selecting ingredients that not only harmonise beautifully but also carry significant emblematic meanings. Her expertise in blending such elements into a cohesive and evocative fragrance ensures that Sirène is both innovative and deeply reflective of the brand’s ethos.

Wellbeing is such an important topic in the fragrance industry at the moment, how do you see this fragrance working to impact our wellbeing and emotions?

Sirène supports a journey of emotional empowerment and wellbeing.

It's crafted not only to adorn the wearer with a beautiful scent but also to act as a catalyst for boosting confidence and promoting a balanced emotional state.

This approach aligns perfectly with the current emphasis on fragrances that contribute more deeply to personal wellbeing, making Sirène a poignant choice for those seeking both olfactory beauty and a supportive boost to their emotional health.

Where do you see this fragrance transporting us to?

Sirène is designed to transport wearers to a realm of boldness and empowerment. It conjures images of a mystical and elegant landscape where every individual feels emboldened to express their inner strength and unique personality. The sensory journey can take one to a place where possibilities are limitless and where one's true self can shine brilliantly.