Fragrance Legacy with Contemporary Twists: Jonnie Swarbrick, Creative Director, Presents Fragrance du Bois

Leading the niche fragrance market, Fragrance Du Bois has become an iconic name in contemporary fragrance. With shimmering bottles and luxurious blends crafted with renowned perfumers like Givaudan’s Nanako Ogi and Gael Montero, the brand has nurtured a loyal consumer community through unique industry partnerships, including influencer Demi Rawling’s fragrance Minuit et Demi. Discover more in our interview!

What does the power of scent mean to you?

To me, the power of scent lies in its profound ability to evoke emotions and memories, acting as a personal signature for the wearer. It's a form of non-verbal communication that can express one's identity and mood, connecting individuals to their deepest memories and desires.

How does Fragrance Du Bois explore the sensory delight of transportation through the power of scent?

Fragrance Du Bois crafts scents that transport wearers to different places and times through evocative note compositions. Our fragrances, inspired by locations, memories, and fantasies, utilise the finest natural ingredients to create a vivid sensory experience, immersing the wearer in a different realm.

Does the history of fragrances inspire Fragrance Du Bois in any way, if so how?

Indeed, the rich history of perfumery deeply inspires us. We blend traditional French craftsmanship with modern innovation, respecting the legacy of classic scents while introducing contemporary twists.

This marriage of old and new ensures each fragrance not only pays homage to its roots but also pushes the boundaries of olfactory art.

How has the brand evolved over the years to fit within the current fragrance market?

Over the years, Fragrance Du Bois has evolved by continuously embracing innovation and creativity while maintaining our commitment to luxury and quality.

We've adapted to market trends and consumer preferences, ensuring our offerings resonate with a diverse and discerning global audience, making each fragrance a timeless yet contemporary choice.

How does Fragrance Du Bois explore the impact of ingredients on creating a scent and to the environment?

Sustainability is at the heart of our ingredient selection. We ensure that all materials used in our fragrances are ethically sourced and environmentally sustainable.

By integrating natural ingredients with eco- conscious practices, we not only create exceptional scents but also contribute positively to the planet.

Who are the perfumers behind some of the scents and how do they bring to life the initial brief behind the scent?

Our scents are crafted by some of the world’s most talented perfumers who work closely with us from the initial concept to the final product.

They expertly translate our creative visions into complex olfactory experiences by carefully selecting and balancing each note to ensure the fragrance fully embodies the intended emotions and stories.

What innovations are exciting you about the fragrance industry?

I am particularly excited about the advancements in sustainable sourcing and the use of biotechnology to create new aromatic compounds.
These innovations not only allow us to push creative boundaries but also ensure our practices are environmentally friendly.

What can we look forward to from Fragrance Du Bois in the future?

Looking ahead, you can expect Fragrance Du Bois to continue pioneering in luxury perfumery with new, innovative scents that challenge conventional boundaries.
We will keep focusing on sustainability, inclusivity, and pushing the envelope in artistic perfumery to offer unique fragrance experiences to our clientele.