Dedicated to enhancing the image of the fragrance sector and inspiring the world to discover the artistry of fragrance, The Fragrance Foundation UK provides a central source of educational information, as well as supporting new talent and driving growth. The Fragrance Foundation UK has over 200 member companies, including manufacturers, marketers, media, and retailers.

VISION: To harness the transformational power of fragrance.

MISSION: To drive growth and expand the love of fragrance through education, inspiration, and celebration.