Upcoming Experiences

Academy Training: How to Sell It

Want your next launch to stand out in today’s market?

Join us for a full day of expert insight across sampling, packaging, marketing, media, POS and more. Explore the benchmarks to amplify and elevate your next launch and boost your overall fragrance sales performance.

Next session: 17th September 2026

Prices:

Members: £195 +VAT

Non-Members: £295 +VAT

Get in touch to find out more.

Academy Training: Behind the Scenes in Fragrance

A behind-the-scenes look into the world of fragrances and how they are created. Gain exclusive access to influential presenters to help you consider how to approach your next successful launch and gain a deeper understanding as to how the industry works. 

Next session: 20th October 2026

Prices:

Members: £95 +VAT

Non-Members: £150 +VAT

Get in touch to find out more.

Hot on the Scent

Bringing together leading brands, retailers, perfumers, marketers, and industry experts to explore the trends and innovations shaping the year ahead. Designed as an inspiring forum for learning and networking, the event features insightful presentations, expert panel discussions, and market analysis covering consumer behaviour, digital innovation, retail strategy, and emerging fragrance trends.

Date: 2nd February 2027

Where: Ham Yard Hotel, London

More to be annouced soon!

Awards 2027

Recognised as the UK's most prestigious fragrance awards, the ceremony honours the brands, perfumers, creators, retailers, marketers, and industry pioneers whose work continues to shape the future of scent. From outstanding fragrance launches and exceptional craftsmanship to visionary campaigns, retail experiences, and emerging talent, the Awards celebrate achievement across every facet of the industry.

Date: 10th June 2027

Where: Grosvenor Hotel, London

More to be annouced soon!

Past Events

  • Scent & Influence

  • The Jasmine Awards 2026

  • From Fragrance to Personal Transformation with WITHIN 51/49

  • Is Fragrance Linked to Emotion & Memory? with KAORIUM

  • Everything you want to know about fragrance... with FILTHY Brands

  • Alchemy of Expression with JORUM

  • Hot on the Scent 2026

  • Scent Illustrations

  • Let's Talk About Fragrance

  • They Don't Launch 'Em Like That Any More!

  • The Fragrance Foundation UK Awards 2025

  • An Evening With... Alberto Morillas

  • National Fragrance Week

  • Hot on the Scent

  • An Evening With... The Boss

  • An Evening With... The Disruptors

  • Fragrance Through the Decades with Roja Dove

  • An Evening With... Michael Edwards

  • The Fragrance Foundation UK Awards 2024

  • An Evening With... The Retailers

Refund Policy: If you have purchased a ticket for any of our events and are no longer able to attend our event, no refund can be given 14 days before the event day. If you’d like to change the name on your ticket then please let us know. Read our Terms and Conditions for more information.