Launches

Fragrance Launches

September 2021

Ex Nihilo - The Hedonist:

THE HEDONIST is the latest addition to the Iconoclaste collection. It celebrates a technologic and luxurious journey into the wild, without any final destination.The creation is inspired by the search of the purest form of natural aesthetics.

Jimmy Choo - Urban Hero Gold Edition:

Urban Hero Gold Edition is a sophisticated fragrance with a fiercely creative heart, emblematic of the street art environment. Rebellious, inspired, elegant and daring, the Urban Hero Gold is also multifaceted - a man of contrasts who and openly embraces a free approach to life.

Montblanc - Legend Eau de Parfum: 

Confident and assured, the LEGEND man lives his feelings, courage, and convictions. Yet without saying a word, we sense his purpose, charisma, and authenticity; Montblanc Legend Eau de Parfum invites all men to challenge themselves and to discover what kind of a Legend they are.

The Merchant of Venice - Flamant Rose:

The Merchant of Venice Flamant Rose is a Floral Fruity fragrance inspired by the flamingo. The flamingo is an emblem of grace, harmony and positivity with its bright and rosy coloured plumage, it is considered a symbol of life in many cultures.

Kate Spade - New York:

The Kate Spade New York fragrance is inspired by the house’s signature codes and lifestyle. The fragrance, created by the Perfumer Marie Salamagne, is colourful, full of the energy and grace the brand embodies. 

AKRO - Look Fantastic:

Founded in London, endowed with chic Parisian flair, AKRO makes obsessive and disruptive perfumes for people unafraid of exceeding limits and breaking taboos. Each is an escape hatch from the conventional. An entry point into a dangerous world of insolence and rebellion.

All Saints - Concrete Rain Eau de Parfum:

New Concrete Rain Eau de Parfum is the first new fragrance to launch since 2019 and brings to life the brand’s juxtaposition with the hard denseness of concrete and the invigorating tranquility of rain, in a new woody musky unisex scent. Notes of black lily, orris and a silver rain accord render a decidedly metallic floral effect reminiscent of concrete’s smooth surface, while a clean, warm base of subtle woods and transparent musk mimics how rain naturally calms the senses.

Acqua di Parma - Oud & Spice and Lily of the Valley:

Meet the new treasured scents in the Signatures of the Sun collection: Oud & Spice and Lily of The Valley. Each fragrance of the collection is reinterpreting a precious perfumery ingredient through the sun-filled citrus prism of their iconic Colonia fragrance. Discover the unexpected radiance of the warm and enveloping Oud & Spice and immerse yourself in the bright first lights of spring with Lily of the Valley. 

Ashleigh & Burwood - Lamp Fragrances:

New this autumn comes three brand new cocktail-inspired scents. First is Rhubarb Gin – aromatic notes of cassis, neroli and mint with sweet rhubarb and rose. Next is Pink Pepper & Tonka – A luxurious scent of pink pepper and bergamot, complemented by notes of honeyed tonka bean and patchouli. Finally, Passionfruit Martini is bursting with exotic citrus notes, juicy peach, tropical passionfruit and finished with sweet vanilla.

Narciso Rodriguez - Layering Mini Duos:

Create your own essence with the for her 2x20ml duo composed of for her PURE MUSC eau de parfum and for her eau de toilette. for her PURE MUSC eau de parfum - the epitome of sensuality - intensifies the floral bouquet of for her eau de toilette, for more sophistication. To customise your fragrance, start by infusing your skin with an enveloping mist of for her PURE MUSC eau de parfum. Then personalise your trail by spraying for her eau de toilette on one or more pulse points.

Kilian Paris - L'Heure Verte and Apple Brandy on the Rocks:

The Liquors collection is designed to house the perfect ‘after-party’ scents, capturing the late night mood and extravagant nature of a liberating night-life. Each perfume flacon feels like a weighted classic tumbler, engraved with a ‘K’ motif. The brand new scents Apple Brandy on the Rocks and L’Heure Verte.

Floral Street - Mixology:

Inspired by Floral Street’s ‘clean’, modern floral scents, One Aldwych’s master mixologist has created a unique new drinks list, compromising 7 cocktails and 2 mocktails, all powered by flowers.

Yardley - English Honeysuckle:

The launch of the new English Honeysuckle collection makes an exciting new addition to the Yardley’s Traditional Floral range. Crafted by premium/luxury perfumers, English Honeysuckle is a gorgeous modern fragrance. Fresh citrus, bergamot and spicy black pepper notes are balanced with the softness of honeysuckle. Blended with a delicate, floral heart of jasmine that combines herbal base notes of moss and patchouli with a light, heliotrope and glowing musk finish.

Jo Malone London - English Pear & Freesia:

This luscious Jo Malone London favourite is inspired by orchards awash with golden sunshine. The sensuous freshness of just-ripe pears wrapped in a bouquet of bright white freesias, their unmistakeable blooms radiating innocence and a delicate, cool touch. ‘When you smell English Pear & Freesia, you’re instantly transported to an orchard where juicy fruit mingles with blooming flowers. There’s something unexpected about the combination of key ingredients and it’s got that freshness and elegance we’re known for.’ - Celine Roux, Global Head of Fragrance

Guerlain - Santal Pao Rosa:

Santal Pao Rosa has a unique mixture of woody strength with floral grace. It combines the vigour of sandalwood — strengthened by an intense myrrh and agarwood note — with the refinement of rose. Lusciously milky, the scent of sandalwood is underpinned by fig and hazelnut tones. Cardamom plays a refreshing, spicy overture.

Guerlain - Rose Chérie:

Rose Chérie is like a kiss around a Parisian corner, with almond and rose perfectly linking. Key notes include Damascena rose composed of Bulgarian rosewater and essence, Turkish rose absolute, and the Centiolia with its sought-after Grasse absolute. It is pastel-y and soft.

August 2021

Penhaligon's - Constantinople:

A scent for the Queen of Cities. Opulent iris, borne upon the Bosphorus, mingles with earthy moss along the shore. Then, night falls. A warm rush of vanilla. Sensual yet defiant, two worlds entwined.

Gucci - Flora Gorgeous Gardenia Eau de Parfum:

Gucci is pleased to announce Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele. The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land.

Ruth Mastenbroek - Blooming Wild & The Intrepid Herbalist Candle:

Blooming Wild: a colourful array of centre stage, blooming with sunny scents that are tantalising and enchanting.

The Intrepid Herbalist: Spring rains drench the dry and cracked earth as green shoots of wild herbs are tossed into a healing brew by an intrepid explorer.

Tom Ford - Ombre Leather Parfum:

AMERICAN WEST, UNTETHERED CAPTURE THE WILD FREEDOM AND UNTETHERED, UNBRIDLED SENSUALITY OF TOM FORD’S AMERICAN WEST..OMBRE LEATHER PARFUM turns up the desert heat of the original – twisting the orgiastic leather floral with earthy spices, gripping like second skin.

Diptyque - Le Grand Tour:

Departing to discover other places. Expanding your vision. Regarding the world with curiosity. Seeing far and seeing differently. These different ways of looking at the world have shaped diptyque since its creation. To mark its sixtieth anniversary, the Maison is celebrating them with several original initiatives: limited editions, editions created by noted artists, contemporary art exhibitions and international pop-ups. A superb programme.

Jo Malone London - English Pear & Freesia:

This luscious Jo Malone London favourite is inspired by orchards awash with golden sunshine. The sensuous freshness of just-ripe pears wrapped in a bouquet of bright white freesias, their unmistakeable blooms radiating innocence and a delicate, cool touch. Mellowed by amber, patchouli and woods.

Chloe Fragrances - Chloe Eau de Parfum Naturelle:

The new Chloé Eau de Parfum expresses the return to a pure and simple form. Chloé Eau de Parfum Naturelle is vegan and formulated with 100% natural origin fragrance, naturally derived alcohol, and water. It celebrates authentic femininity that evolves in harmony with nature.

The Chloé woman knows how powerful yet fragile nature truly is; she draws strength from it, while also being aware of the urgency to protect it. Nature is both her inspiration and her respiration.

Givenchy - L'Interdit Rogue EDP:

A magnificent, fearless fragrance. A new kind of femininity. Truly timeless and terribly modern. A forbidden blend of a white flower and a dark accord. A resolutely underground flower. A white floral cut through with dark notes unleashing a bold luminosity that flirts with obscurity. The shocking side of chic. 

Coach - Coach Dreams:

Coach Dreams Sunset is inspired by free-spirited adventures, with the sunset on the horizon. Created by perfumer Nathalie Lorson, the floral gourmand and fresh fragrance opens with fruity notes of pear and bergamot, revealing a heart of jasmine flowers before drying down to warm Tonka bean and vanilla.

Kenzo - Pour Homme Intense:

Kenzo Homme Eau de Toilette Intense, an Eau de Toilette inspired by the intensity of bamboo and serenity of a sea breeze. The freshness of pink peppercorn coupled with a sea breeze contrasts with the warmth of a fig wood and sandalwood accord, like salty skin warmed by the sun.

Bvlgari - Man Terrae Essence:

Bvlgari Man Terrae Essence enriches the Bvlgari Man collection dedicated to the power of natural elements. After fire, wood and air, Bvlgari Man explores the Earth. Bvlgari Man Terrae Essence pays tribute to the power of the earth, its authentic richness and diverse fertility. An abundance impeccably translated through a contemporary and original vetiver interpretation combined with an exclusive masculine smoky Terrae accord.

Floral Street - Sunflower Pop:

Floral Street and the Van Gogh Museum present 'Sunflower Pop'. Experience the beauty of Vincent Van Gogh's art with the new 'clean' scent of sunshine and optimism. Fine art meets fine fragrance in this collaboration between British brand Floral Street and internationally renowned Van Gogh Museum, Amsterdam. This partnership brings to life one of the world's most famous masterworks in scent and floral design.