A unique fragrance exhibition by Harvey Nichols supported by The Fragrance Foundation.
Harvey Nichols is excited to announce the launch of its new and exclusive fragrance exhibition In the Air, supported by The Fragrance Foundation. The exhibition – running from early July until the end of August – takes place at the flagship store in Knightsbridge, and celebrates the art and alchemy of fragrance with a first-of-its-kind immersive installation alongside brand partners Memo Paris, Experimental Perfume Club, Serge Lutens and Widian.
Designed to take customers on a sensorial journey of discovery through innovation and creativity, a giant scented vapour ring installation will emit a different fragrance every two weeks with each brand-partner takeover. During the takeover, led by Memo Paris for the launch of global exclusive The Flying Collection, each brand will have an opportunity to tell its story and showcase its fragrance by creating an interactive workshop area for customers to learn about the ingredients and combinations that are the basis of any scent.
“We are incredibly excited to unveil our fragrance exhibition, In the Air. Harvey Nichols has a history of firsts, and this is a one-of-a-kind experience. From the scented vapour rings to the global exclusive launch of Memo Paris’ new collection, we are proud to continue championing the new and the niche.” Deb Bee, Creative and Marketing Director, Harvey Nichols.
'In the Air' launches on Thursday 4thJuly at Harvey Nichols, Knightsbridge with an immersive brand takeover every two weeks as follows:
Memo Paris- 3rdto 16thJuly, showcasing ‘London Tweed’
Experimental Perfume Club – 17thto 30thJuly, showcasing ‘Amber Jasmine”
Serge Lutens – 31stJuly to 13thAugust, showcasing ‘La Fille de Berlin Eau de Parfum’
Widian – 14thto 27thAugust, showcasing ‘London Eau de Parfum’