BEHIND THE SCENES IN FRAGRANCE 2019
THE FRAGRANCE FOUNDATION ACADEMY TRAINING: BEHIND THE SCENES IN FRAGRANCE
On Thursday 28th February 2019 we hosted The Fragrance Foundation Academy Training: Behind the Scenes in Fragrance. This training morning offers a behind the scenes look into the world of fragrance and how they are created, with exclusive access to influential presenters to help you consider how to approach your next successful launch, and gain a deeper understanding as to how the industry works.
The session started with a presentation from Helen Duxbury, Senior Account Manager on Beauty at The NPD Group. The purpose of this session was to set the scene of the fragrance industry and the state of the market today. This gave attendees greater inisght into the challenges they face when launching their new fragrances.
"NPD data is always beneficial, so cruitial to understand how the industry is developing"
Catherine Mitchell, Business Development Manager from IFF, hosted a session on how fragrances houses work, with an indepth look at the importance of a good brief & the communication of the fragrance idea. We looked at the communication of Pricing, Timings, Feedback, Regulatory Requirements, Stability Testing, Selection Procedure with regular interaction from all our delegates.
Following IFF was Givaudan's Global Finance Director - Alison Harrington. Alison provided us with insight into what it means to be an Evaluator and how key this job is to the world of perfumery... acting as the glue between the creation, client and consumer! Givaudan's presentation also highlighted the key skills that are invovled in a fragrance Evaluators job and exactly what a day-in-the-life looks like.
Our training finished with presentations from 2 fragrance creators: John Evans (modernist fragrance) and Ruth Mastenbroek! These are two individuals who have realised their fragrant dreams, overcome all the challenges discussed in the training, and succesfully launched within the UK. It was fascinating to hear their stores, understand how they work and what inspires their creativity.
'Really interesting to learn about the development process from developer (perfumer) and now business creator. What a story!"
Our thanks go to all our presenters for their engaging and information presentations, and to Puig for hosting us. For more information on our training sessions click here