Latest from TFF UK…
A YEAR OF PROGRESS AND INFLUENCE
“At this moment of change, the role of The Fragrance Foundation UK as the cultural and institutional voice of our industry has never been more important.
Over the past year, we defined a new three-year strategic plan, its key initiatives and enablers, aligned around a shared ambition to elevate and reinforce our vision as “the voice of scent.”
“In 2026, we will bring even more initiatives to life with spaces to connect and celebrate the industry. For the first time, The Fragrance Foundation UK will host a hub for National Fragrance Week, a landmark moment for a category that continues to outperform and shape the wider beauty industry.”
After a month exploring how scent and wellbeing intersect, we’re bringing it all together with a special newsletter takeover from multi-award-winning fragrance journalist Suzy Nightingale!
From neuroscience-led innovation to the scents we instinctively reach for when we need comfort, Suzy unpacks how fragrance is being rethought as an emotional toolkit we can all use more mindfully.
Expect expert insight and a mood-mapping fragrance wardrobe, as Suzy explores the growing consumer appetite for personalisation, fragrance collections and functional scents with scientific foundations, spotlighting some of the most influential wellness-led fragrances shaping the conversation.