The Fragrance Foundation
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National Fragrance Day

The Fragrance Foundation is leading the support for National Fragrance Day.

This year, join us in promoting a National Day of appreciation for our industry. The options are endless when promoting your brand, and we want to provide you with as much support as possible.

 

Get in touch via #ScentMemories on via InstagramTwitter or Facebook, or email info@fragrancefoundation.org.uk

Visit our blog for scented tales to brighten up your day.

 

 

What happened in 2016?

 

 

BRANDS

 

ACQUA DI PARMA

Acqua di Parma is delighted to join the Fragrance Foundation in celebrating National Fragrance day.


On this occasion, we are pleased to offer our customers a complimentary luxury miniature selection* with every purchase of a full size** Acqua di Parma fragrance.



Offer available in the following stores:



Harrods


Selfridges


House of Fraser Oxford street


John Lewis Oxford street


House of Fraser Westfield


House of Fraser Lakeside


House of Fraser Meadowhall


House of Fraser City


House of Fraser Glasgow


House of Fraser Manchester    



*Valid on 21st March 2016. One per customer whilst stocks last


**100ml for Colonie&Le Nobili/ 125ml for Acque Nobili / 150ml for Blu 
Mediterraneo / 100ml for Ingredient Collection

AERIN Beauty

Love fragrance? Join AERIN and Dariush Alavi on 21 March in The Corner Restaurant & Champagne Bar on 2 from 6–7:30pm for an exploration of fragrance and an insight into the inspiration behind the AERIN Beauty collection. Call 0207 318 3702 to book your place. £20 booking fee applies, redeemable against purchase.

ASHLEIGH & BURWOOD

 

•      News story publicising the event in our Ashleigh & Burwood retailers facing newsletter Talking Scents (circulated to 1000 giftware/home fragrance retailers)

•      Press release to giftware trade press publicising the event.  

•      Ashleigh & Burwood ‘thank you’ postcard included with every retail web order (between now and 21st March), highlighting #scent memories and National Fragrance day date

•      National Fragrance Day incorporated into Ashleigh & Burwood social media campaign March

•      10% off all orders on www.ashleigh-burwood.co.uk on 21st March to honour the national day

 

ASPECTS BEAUTY COMPANY

·       From 17th to 24th March Aspects will be running a sampling campaign in the consultant doors, focusing on a different fragrance family each day, and encouraging customers to engage in the #scentmemories campaign

·       Showcard which would sit on counter for this period. Images have been created specifically by artist Rebecca Gibson. 

·       Running an event on the 21st at Balneath Manor for Head Office Staff and have invited Lizzie Ostrom to be guest speaker. 

They will be talking about fragrance in the wider sense rather than just the fragrances they represent so it’s really exciting. The event will be followed by lunch and we have commissioned some pink rose cupcakes 

which we will display with the FF Ad visual. Encouraging all employees to share their #scentmemories.

·       Event 1 – Daily Sampling from 17th March

Sampling campaign for one week in consultant doors, introducing a new fragrance to customers each day. Customers will be educated on the different fragrance categories and notes in order to create a wardrobe of fragrances.

Programme                                                                                                                      

·       17th March – Ferragamo – Sample of Eleganza – fragrance family – floriental

·       18th March – Versace – Sample of Yellow Diamond – fragrance family – floral woody

·       19th March – Ferragamo – Sample of Signorina EDP – Fragrance family – Gourmand

·       20th March – Versace – sample of Pour Homme – Fragrance Family – Aromatic

·       21st March – Versace – sample of Crystal Noir – fragrance family – Oriental

·       22nd March – Versace – sample of Eros Pour Femme – fragrance family – floral musk

·       23rd March – Moschino – sample of Fresh Couture – fragrance family – Aquatic

·       24th March – Versace – sample of Bright Crystal – fragrance family – Floral                                                            

·       Event 2 –#ScentMemories

·       Scent Memories is a national media campaign to encourage fragrance lovers to tweet or instagram their most evocative scent memory using the hashtag #scentmemories.  Both consultants and customers to take part in this activity on National Fragrance Day.

·       Moschino Fresh Couture for National Fragrance Day (Consultant Doors)

Supporting Moschino Fresh Couture in consultant doors by sending in Fresh Miniature Sets GWP’s. Fresh Couture sleeves have been sent to create a focus.

AVERY FRAGRANCE 

•      Explore Avery's collection of fragrances with a journey into the world of scent at the Avery Perfume Gallery on 4 at Selfridges London

BELLA BELLISSIMA

•      Visit Bella Bellissima to channel your childhood at Selfridges

BOND No.9

•      Enjoy a Bond No.9 consultation to create your own personalised fragrance blend at Selfridges

BYREDO

•      Be spoilt with a mini workshop in our VIP Room on 4 at Selfridges to discover your signature scent from BYREDO's extraordinary collection. To book your appointment (with a friend or two) between 2–6pm on 21 March, call 0207 318 3718 or email nhuchet@byredo.com

CHANEL

•      Indulge yourself with the Chanel No. 5 collection with a complimentary fragrance consultation, hand and arm massage and glass of champagne at Selfridges

CREED 

·       Discover Creed on 1 to enjoy a fragrance consultation at Selfridges

DIANA  VREELAND

·       From Absolutely Vital to Smashingly Brilliant, capture the beautiful and mysterious fragrances of Diana Vreeland at Selfridges

ELIZABETH ARDEN

•      Elizabeth Arden is delighted to partner with The Fragrance Foundation in support of the #ScentMemories campaign for National Fragrance Day 21st March. See below for highlights of our engagement for this fabulous partnership.

Social Media Communication

•      Facebook posts on both the Nicki Minaj Beauty page and Britney Spears Fragrances page with a fan base of 350K and 246K fragrance lovers respectively. 

•      Maui fantasy BRITNEY SPEARS™ Limited Edition, in a print ad in The London Evening Standard ‘s dedicated fragrance supplement to promote this National Day of appreciation for the industry.

 Selfridges Trafford & Birmingham

•      To support the #scentmemories campaign for National Fragrance Day, we have a John Varvatos Dark Rebel site at Selfridges Trafford from 20th March to 2nd April.

•      Consultants sharing the message of National Fragrance day with customers and to encourage them to get involved with the #scentmemories.

Fragrance Consultants at Selfridges Trafford and Birmingham with special gifts such as John Varvatos or Juicy Couture bags as well as sampling!

ESTÉE LAUDER

·       Immerse yourself in fragrance with a mini workshop and complimentary gift wrap service at the Estée Lauder counter, exclusive to Selfridges.  

GIORGIO ARMANI 

•      Visit the Privé specialist at Giorgio Armani and experience a Malachite makeover at Selfridges

GUERLAIN

•      Visit Guerlain for a fragrance consultation to discover Les Parisiennes – Promenade des Anglais, exclusive to Selfridges.  

·       Tweeting about NFD/ScentMemories

JACK PERFUME

Celebrate ‪#nationalfragranceday on Mon 21 March. 10% discount on purchase of ‪@JackPerfume ‪@PennyhillPark

KENNETH GREEN ASSOCIATES

Key Launches focusing on National Fragrance Day: 

·       L’Eau d’Issey Pour Homme Fraiche

·       Elie Saab Rose Couture

·       Bulgari Goldea

Promotional Activity

·       Boots

Goldea Launch 17 Feb to 29 March

 

·       Debs

Goldea gift ends in select doors 21 March to 17 April

 

·       TPS

Kenzo 14 to 27 March, including Exclusive on FlowerbyKenzo L'Eau Florale

 

·       Debs

Alaïa gift ends in select doors 21 March to 17 April

 

·       HOF

Alaïa gifting tables 17 to 30 March in select doors

 

·       Selfridges

Terry de Gunzburg Thé Glacé Exclusive Escalator site 10 to 23 March

 

 

 

 

 

 

GWPs FORMAT ERROR

·       Consultant doors across the

 

 

 

·       Alaïa Spring pouch GWP

 

 

·       Narciso for her EDT Purse Spray 10ml

 

 

·       Van Cleef Perfumed candle 140g

 

 

 

 

Sampling

 

 

in Consultant doors across all Department Stores

·       Kenzo FBK EDP samples

·       Bulgari Goldea samples

·       Van Cleef & Arpels Reve samples

 

·       Agent Provocateur Signature samples

 

LANCÔME

Personalise your fragrance whilst enjoying a hand and arm massage at Lancôme. And discover the base notes of Lancôme scents with a La Maison fragrance workshop and chocolate tasting – call 0207 318 3739 to book at Selfridges

LIBRARY OF FRAGRANCE

http://www.beckybedbug.com/2016/03/scentmemories-with-library-of-fragrance.html

http://www.thisfashionismine.com/2016/03/scent-memories-giveaway.html

http://iscentyouaday.com/2016/03/21/national-fragrance-day-a-round-up-of-the-best-nostalgia-scents/

L’OREAL DESIGNER FRAGRANCES – FLOWERBOMB

·       130 consultants across all doors to celebrate and support National Fragrance Day with Viktor and Rolf Flowerbomb

·       Consultants will be wearing an apron to celebrate the craftsmanship of fragrance, embroidered with The Fragrance Foundation logo along with a 2016 Viktor & Rolf scarf with handwritten illustrations and designs of Viktor and Rolf, including Little Swan, finally a Viktor & Rolf branded lanyard, which details The Fragrance Day information

·       Leaflet size blotter cards which have details OF #scentmemories and information about the Flowerbomb fragrance too.

·       Events in every store where customers engaging with our Consultants will be entered into a prize draw to win a Flowerbomb body lotion.

·       Specially created blotter card raffle tickets can also be sprayed which are branded with The Fragrance Foundation Day logo and the #Scentmemories so that there is full engagement and support. 

·       Consultants sending in a photo of their event which they will be posting on TFF Social Media, they will be entering everyone into a draw to win a hand painted Flowerbomb bottle.

·       Consultants posting their scent memories

·       TFF Online qualified staff will be proudly wearing their Silver of Gold accreditation badges.

 

MILLER HARRIS

Pre-Launch 50ml Vetiver Insolent Fragrance (launching 1st April in retailer) on their facebook page.

People need to answer which is their favourite fragrance and will have the chance to get the new fragrance before anyone else!

P&G PRESTIGE

•      Supporting National Fragrance day with pride in the Prestige office - stickers made up with the #Scentmemories.  

ROJA PARFUMS

·       A collaborative e-mail on behalf of Roja Dove and The Fragrance Foundation, to all Editors/Beauty Press on Monday 21st March, information them of National Fragrance Day and encouraging them to share their #ScentMemories the following day.

HARRODS INITIATIVE:

•      Social media campaign promoting the fragrance consultations at a discounted price for one day only (£75). 

HARRODS PROMOTIONAL TEXT:

•      Celebrate National Fragrance Day on Monday 21st March with a private fragrance consultation in the opulent surroundings of The Roja Dove Haute Parfumerie (Harrods, The Salon De Parfums, Sixth Floor). 

•      Surrounded by over 200 hundred of the most beautifully crafted fragrances in the world, Benjamin Paul Mabbett (Maître de Consultation) will guide you through each golden elixir until your fragrant soulmate reveals itself.

•      Exclusive Price: 1 hour consultation is £75 (redeemable against purchase) for National Fragrance Day only (Monday 21st March). You will also receive a signed copy of ‘The Essence of Perfume by Roja Dove’.To book your consultation please call us on: + 44 (0) 207 893 8797 – and quote ‘National Fragrance Day’

BURLINGTON ARCADE INITIATIVE:

•      Social media campaign promoting Roja’s inspiration behind a selection of Roja Parfums creations – linking each post back to The Burlington Arcade and #NationalFragranceDay

SOCIAL MEDIA INTERVIEW:

•      To be posted from Roja Dove on National Fragrance Day (these quotes will also be used to promote #ScentMemories and #NationalFragranceDay in the run-up to National Fragrance Day).

•      Master Perfumer Roja Dove, and creator of Roja Parfums, explores how perfume bestows the greatest gift of all – the gift of memories. An exclusive interview in association with National Fragrance Day. 

TOM FORD

•      Meet the Tom Ford Fragrance Stylist and find your perfect signature fragrance from Velvet Orchid to Black Orchid at Selfridges

YARDLEY LONDON

•      21st March - 10am - #Scentmemories post (a chance to win all five of Yardley's Contemporary Classics fragrances by sharing their #ScentMemories ) on Facebook, Twitter and Instagram

•      #Scentmemories competition to run all week on all social media platforms until the 28th March at 11:59pm - Winners announced 29th March

YSL 

•      Experience the Orient fragrance collection and discover the matching make-up look with a glass of champagne at Selfridges

 

RETAILERS

BOOTS

·       Assets on site  http://www.boots.com/en/Fragrance/ for National Fragrance Day, along with our daily deal save 10% WYS £45 across all fragrance for one day only.

 

DEBENHAMS

·       Collaborated with us on 10 Spring Fragrances

·       10% off their favorite fragrances

·       A week of Activity in Cardiff Store - Key fragrance managers will be setting up stations and encouraging groups of customers to sit, smell and discover their memories of fragrances. 

·       Customers to write in their fragrance memory book on department then #scentmemories and also our #scentsavvycardiff. All customers that do will be entered into a prize draw which we will draw at the end of the week.

 

FEELUNIQUE

In honour of the day they are creating a Perfume Pop-Up onsite to GROW your fragrance wardrobe

-        For the day we have a No Quibbles return policy, so you can buy any fragrance, open and smell it and return it for a full refund if you don’t like it NB. This is on any full size bottle, NOT the sending of a sample along with the fragrance to try before you buy

-        We also have 10% off any fragrance (*exclusions apply) using the code GROW10

-        We will be encouraging people to use our Fragrance Finder to help them select your perfect scent

-        We'll be having a complete 'fragrance takeover' on all our social media platforms with a competition on Facebook for 5 fans to win their pick of fragrance from the site

 

HARRODS

·       Full page in the March issue of Harrods magazine, with ScentMemories from Raymond Blanc, Mary Greenwell, Ethan KOH, Tania Sanchez & Lucia van der Post IMAGE OF THE ARTICLE

·       Social media support #scentmemories 

·       Editorial piece written by Jan Masters in the magazine with the #scentmemories

·       Takeover of the screens in the White Hall of The Fragrance Foundation National Fragrance Day Ad

·       Competition to win a Salon de Parfums VIP Experience.

 

HOUSE OF FRASER

·       TBC

 

SELFRIDGES

·       Brand activities throughout store – see under brands

·       Fragrance lovers, join ‪@Bryedo for private consultations in celebration of ‪#NationalFragranceDay. Call 02073183718

·       Event with Aerin & Persolaise 

·       http://www.selfridges.com/GB/en/content/article/national-fragrance-day-events-selfridges-london?cm_mmc=social-_-twitter-_-na-_-190316fragranceday

 

SUPERDRUG

·       In-store activity 

 

THE FRAGRANCE SHOP

·       Website Content

·       Savings on Fragrance Favourites

·       Solus e mail to TFS database

 

THE PERFUME SHOP

·       Pushing locally through shopping centre contacts. 

·       Pre awareness push a few days before and then another push on the actual day.

·       Supporting through social media posts across all channels.

Also highlighting the day to CRM customers through CRM emailers

 

MEDIA/OTHER

 

COSMOPOLITAN

·       Full Page Ads March & April Issues

ESI MEDIA

·       Multiple Full Page Ads in Sunday Independent & ES Magazine

·       Feature in Evening Standard on 21/3/16

ESQUIRE

·       Full Page ad March Issue

FAIRE LE TOUR DU MONDE

http://faireletourdumondeenparfums.com/en/the-british-celebrate-the-national-fragrance-day/

GLAMOUR

·       Full Page Ad – April Issue

GRAZIA

·      Multiple Full Page Ads

HELLO

·      Full Page Ad January issue

·      Online piece

InStyle

·       Full Page Ad – April Issue

Glass Magazine

MARIE CLAIRE

·      Multiple Full Page Ads

RED

·       Full Page ad March Issue

SHERIDAN & CO

STYLIST

·      Multiple Full Page Ads

TATLER

·       Full Page Ad – April Issue

THE POOL

·      Online piece

VANITY FAIR

·       Full Page ad March Issue

VOGUE

·       Full Page Ad – April Issue

WOMAN & HOME

·       Full Page Ad – April Issue

YOU MAGAZINE

·       Multiple Ads