Award Winning Journalist
How did you get in to the Fragrance Industry?
I started off as a beauty journalist writing for a mainstream retailer’s online magazine and when the opportunity came up to be the Editor of The Perfume Shop’s blog it was a no-brainer. I’ve always loved all things fragrance.
Top tips for entering the industry at any level
Read up about fragrance and immerse yourself into it. There’s so much more than just the bottle and juice. Perfume creates a whole experience so you need the passion to drive great content or sales.
Why do you believe this is a destination industry?
Fragrance is growing worldwide – niche fragrances are on the rise and brands are bringing out even more partner fragrances, limited editions, exclusives and variations. It’s a luxury product that excites consumers and readers and I’m so excited about what the future holds for the industry.