Sara Stern

Trading Director - Beauty, Debenhams

Sara Stern

Sara’s retail career has spanned over 30 years.  Originally an Executive Graduate Trainee at Harrods, she later joined Debenhams Menswear back in 1998 and has since worked across many areas of the business including Logistics, Home and Lingerie.  Sara joined Beauty as Trading Director 10 years ago and has since gained additional responsibility for Childrenswear and Womenswear.

In addition to her role at Debenhams, Sara has been a Board Director of the Fragrance Foundation since 2015.

Sara lives in Hertfordshire with her husband and 2 children.

Why are you involved with The Fragrance Foundation?

The Fragrance Foundation brings together so many elements of the Health & Beauty world, it is a great way to keep in touch with key contacts as well as hear about new industry developments and initiatives.  To have a presence within the Foundation is invaluable.  I feel passionately about growing the premium fragrance category in a sustainable way, which celebrates the knowledge and joy of fragrance as well as building a credible British industry.

Why do you love Fragrance?

What’s not to like about Fragrance?  It can change your mood, create an ambience within a room or evoke that special memory.  It’s such a dynamic category, constantly innovating and discovering, It’s also a very special and personal gift which never fails to delight. 

What is your Scent Memory?

My very first fragrance was Anais Anais by Cacherel.  It was such a departure from traditional fragrances with its innovative floral white bottle and super feminine notes.  I only recently discovered that hyacinth is one of its top notes, no surprise that this is my favourite flower and always fills me with happiness and optimism as Spring approaches.