Head of Industry for Retail & Ecommerce at Facebook
As Head of Industry for Retail & Ecommerce, Beth oversees Facebook’s relationships with retail and ecommerce companies in the UK, focusing most keenly on beauty, department stores, and the high street. In her over nine years at the company, she has worked across all sectors of the retail industry, helping the largest retailers in the world to build their business, be it online or in store. This work spans the entire Facebook family of apps and services, including Instagram, WhatsApp, and Messenger. Before moving to London in 2018, she led Facebook’s retail business in the United States.
Prior to Facebook, Beth led global paid search for Microsoft and Expedia while at Efficient Frontier (now part of Adobe). She began her career in the creative department of Macys.com in New York. She is a frequent speaker on marketing and the future of retail, having delivered keynotes at events including Tech. by Retail Week (where she served on the Advisory Board), The Retail Summit (Dubai), Emarsys Revolution, SMX Social, Retailology, and StorePoint. She gave a TEDx talk on millennials, technology, and change at TEDxYouth@HotMetalBridge.
A native of Pittsburgh, Pennsylvania, Beth is an honours graduate of Stanford University, with degrees in history and drama.
WHY ARE YOU INVOLVED WITH THE FRAGRANCE FOUNDATION UK?
I’m honoured to join this wonderful organization, helping to raise the profile of this inspiring and impactful industry. Fragrance sparks joy, and so being given the chance to educate and develop talent, to highlight the impact of this sector to the UK economy, and to recognize the incredible work done, all made me delighted to join the Board.
WHY DO YOU LOVE FRAGRANCE?
Fragrance is a time machine; an expression of identity; a mood. It’s enormously powerful, with the ability to transport, to elevate, to make us feel. Few things carry so much power.
WHAT IS YOUR SCENT MEMORY?
There are so many! Growing up, we had lilac trees in our garden, and when they were in bloom, the scent was absolute heaven. In my early 20s, I have a vivid memory of a brilliant Sephora store associate recommending L’Eau Par Kenzo to me by saying, “It is life” – and he was correct, it smelled like youth and fresh possibility. Beautiful by Estée Lauder will always remind me of a warm hug from my beloved late grandmother. And every time I wear Gardenia by Chanel, I’m transported to Paris, where I first bought it.