The Fragrance Foundation Academy: How To Sell It!
Date: 4th April 2019
Venue: Puig Head Office
Throughout the day, a cross section of experts ranging fromsampling, advertising, packaging, marketing, PR and POS gave short presentations about their expertise, top ten hits andpractical guides.
Attendees gained detailed insight into how to sell fragrance with aselection of presentations from across the industry giving them newcreative ideas.
The course has been designed to be as engaging as possible and toencourage interactions between the speakers and the attendees.The course is designed to cover all the elements involved inmarketing a fragrance and the complexities involved.
NPD - An overview of the current fragrance market - what do you need to be aware of?
Google - Top tips for success on their platforms
Sheridan & Co - The importance of P.O.S. at launch
The Aroma Co - Successful sampling & innovation in this field
YSL Beauté - The importance of training and story telling
Chimera Recruitment - The importance of staffing
Vesa Kalho-Harrods - Approaching a Fragrance Buyer
Price: £245 + VAT Members / £375 + VAT Non Members