The Fragrance Foundation Academy: How To Sell It!
Date: 4th April 2019
Venue: Puig Head Office
Throughout the day, a cross section of experts ranging from sampling, advertising, packaging, marketing, PR and POS will give short presentations about their expertise, top ten tips and practical guides.
Attendees will gain detailed insight into how to sell fragrance with as election of presentations from across the industry giving them new, creative ideas.
The course has been designed to be as engaging as possible and to encourage interactions between the speakers and the attendees.The course is designed to cover all the elements involved in marketing a fragrance and the complexities involved.
NPD - An overview of the current fragrance market - what do you need to be aware of?
Google - Top tips for success on their platforms
Sheridan & Co - The importance of P.O.S. at launch
The Aroma Co - Successful sampling & innovation in this field
Free The Birds - The importance of branding and advertising when launching a product
The Perfume Shop - How to cope with the challenges of modern day retail
ORCA - How to be successful in today's market
YSL Beauté - The importance of training and story telling
Chimera Recruitment - The importance of staffing
Harrods - Approaching a Fragrance Buyer
QVC - What they look for and success stories
Price: £245 + VAT Members / £375 + VAT Non Members