The Fragrance Foundation Academy: How To Sell It!

The Fragrance Foundation Academy: How To Sell It!

Date: 4th April 2019

Timings: 9.30am-5.00pm

Venue: Puig Head Office 

Throughout the day, a cross section of experts ranging frosampling, advertising, packaging, marketing, PR anPOS will give short presentations about their expertise, top ten tips anpractical guides.
Attendees will gain detailed insight into how to sell fragrance with aelection of presentations from across the industry giving them new, creative ideas.
The course has been designed to be as engaging as possible and tencourage interactions between the speakers and the attendees.The course is designed to cover all the elements involved imarketing a fragrance and the complexities involved.

Presenters include:

NPD - An overview of the current fragrance market - what do you need to be aware of?

Google - Top tips for success on their platforms

Sheridan & Co - The importance of P.O.S. at launch

The Aroma Co - Successful sampling & innovation in this field

Free The Birds - The importance of branding and advertising when launching a product

The Perfume Shop - How to cope with the challenges of modern day retail

ORCA - How to be successful in today's market

YSL Beauté - The importance of training and story telling

Chimera Recruitment - The importance of staffing

Harrods - Approaching a Fragrance Buyer

QVC - What they look for and success stories

Price: £245 + VAT Members / £375 + VAT Non Members

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