The Academy: The Fundamentals of Fragrance
Wednesday 15th November 2017
The Academy Part 1 – The Fundamentals of Fragrance with Roja Dove
9.30am – 5.00pm
Venue: The Kenilworth Hotel
Roja Dove is one of the world’s most innovative fragrance creatives and Master Perfumer. Whether exposing the more risqué aspects of perfume, or revealing the industry’s anecdotes that only he knows, Roja always mesmerises and conveys the mysteries and exoticism of perfume with fervour and passion - he is the connoisseurs’ connoisseur. Roja’s creativity, combined with his extraordinary experience, led to his recent appointment as Creative Ambassador for Great Britain.
Course 1 is a comprehensive introduction to the fundamentals of fragrance, covering:
- The unique sense of smell and why everyone smells differently and develops their individual olfactory tastes.
- A brief history of the fragrance industry and they key classic reference fragrances that made the industry what it is today, charting the evolution of modern perfumery through the decades.
- An introduction to the everyday fragrance language and terminologies - i.e. ‘jargon busting’
- Fragrance families, fragrance strengths and the key raw materials
Members £195 + Vat, (Non Members can purchase if available from 9/2/17 @ £315 + Vat)
Find out more about The Academy Training Programme here.