National Fragrance Day 2017

For the second year, The Fragrance Foundation were proud to lead the celebrations for National Fragrance Day! This year, the event was Tuesday 21st March, with many brands and retailers choosing to celebrate for the whole week in the run up to Mother's Day.

Why are we celebrating?

  • Drive consumers into store and celebrate the wonderful world of fragrance
  • Create in-store theatre
  • Promote the importance of the sense of smell
  • Encourage consumers to "Wardrobe their Fragrances"

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