Jasmine Training with Roja Dove

Jasmine Training with Roja Dove

Jasmine Training with Roja Dove

The Fragrance Foundation Jasmine Awards were created in France and launched in the UK in 1990. The Awards are now recognized as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task
it is to translate the complex art of perfumery into words and pictures.
A new panel of judges is recruited annually.

The Fragrance Foundation Jasmine Training days

The purpose of these days is to inspire journalists to think differently when approaching their next fragrance article and reach the all-important consumer even more effectively. Places on these courses are limited and are complimentary for journalists writing on the subject of fragrance.

Jasmine Training with Roja Dove

Master Perfumer Roja Dove is one of the world’s most innovative fragrance creatives. Whether exposing the more risqué aspects of perfume or revealing the industry’s anecdotes that only he knows, Roja always mesmerises and conveys the mysteries and exoticism of perfume with fervour and passion - he is the connoisseurs’ connoisseur. Roja’s creativity, combined with his extraordinary experience, led to his recent appointment as an Ambassador for the GREAT Britain Campaign.

Course 1 is a comprehensive introduction to the fundamentals of fragrance covering:

• The unique sense of smell and why everyone smells differently and developstheir individual olfactory tastes.

• A brief history of the fragrance industry and they key classic reference fragrances that made theindustry what it is today, charting the evolution of modern perfumery through the decades.

• An introduction to the everyday fragrance language and terminologies - i.e. ‘jargon busting’ • Fragrance families, fragrance strengths and the key raw materials

Course 2 offers an in-depth look into how fragrances are made and the creative art of the perfumer covering:

• A focus on the key ingredients and how they are obtained, and the olfactory effects they have.

• Which ingredients fall into which ‘facet’ of perfumery, and how these can be combined together to create ‘accords’ and how they can be described.

Dates...

Wednesday 20th June - Jasmine Training with Roja Dove Wednesday 27th June - Jasmine Training Part 2 with Roja Dove

Both training sessions will run from 9.30am -5.00pm and will be held at:Debenhams Head Office, Regent’s Place, 10 Brock St, London NW1 3FG

These courses are complimentary for journalists.

Further training days to be announced

FEEDBACK FROM ATTENDEES

“Roja’s passion for fragrance is infectious”

“Roja is an exceptional teacher, always passionate and inspiring.
I left with my love of perfume increased, I would not have thought that possible!”

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