Hot off the Press
Hot off the Press 2019
Venue: The Ham Yard Hotel
A Fragrance Foundation Breakfast Briefing providing insight into trends and opportunities within the Fragrance Market, covering sales, press & online marketing.
With presentations from...
Google will share the latest fragrance consumer trends, diving deeper into the world of gifting and search seasonality. In addition they will share learnings on how brands can use signals to connect with their audience and build stories for attention.
Learn how to unleash your potential in this C2B world, by creating brand stories and user experiences that deliver superior business results. I-Crossing will look at how influencer marketing has changed in the last year, understand the pros and cons of micro-influencers, hear some best-case examples and know what structures you need to make the most of influencer marketing.
My Market Insight
The Marketing of Fragrance 2018: My Market Insight will analyse the fragrance industry’s product pricing, promotions and media performance in 2018 with a special focus on the Christmas period - What trends emerged and who were the winners and losers of the year.
Newsworks is the marketing body for national news brands in all their forms, working with advertisers and agencies to help them harness the influence and context of the national press to deliver effective campaigns in a multi-platform world. Vanessa Clifford, Chief Executive, has worked in the media and marketing industry for over 25 years, joining Newsworks in 2012 after 12 years at Mindshare via client side, before returning to media agencies.
In a world with rapidly changing products and distribution models, it’s never been more important to know what is selling, where, why, and for how much. Since 1996, the prestige beauty industry has relied on our in- sights and solutions to address the emerging trends, needs, and behav- iors of the next generation of beauty consumers. We monitor beauty in-dustry trends across North America and Europe – from the “big picture”down to the category, geographic region, and store levels. We can even help you look for opportunities and evaluate pricing strategies.
Prices: £105 + VAT Members / £157.50 + VAT Non-Members