Hot off the Press 2017

Hot off the Press 2017

Hot off the Press 2017

What happened?

The Fragrance Foundation UK hosted its annual Hot off the Press event on Wednesday 1st February at The Ham Yard Hotel.

Over 150 influential industry guests arrived for the Breakfast Briefing offering attendees insight into trends and opportunities within the Fragrance market.

Guests enjoyed a networking breakfast before a series of insightful presentations from Google, Imogen Matthews, Magnetic Media, My Market Insight & NPD.

Key findings…

300 million fragrance queries in 2016 – 15% increase Year on Year

55% of queries are on Mobile

4 in 5 consumers are open to buying fragrance online

(Google)

72% of people like to receive fragrance as a gift

Key to remember: “I like the smell” is the reason 90% of people buy!

44% Global Launches in 2016 were unisex

(Imogen Matthews)

In 2016, almost 81% of fashion and beauty brands were pursuing an influencer marketing strategy

Magazine channels are 77% more critical to building confidence in products than social media.

(Magnetic)

There are now 538 fragrance brands vs. 461 in 2010

350 fragrance products advertised in 2016 vs. 323 in 2010

The Candy Perfume Boy was the blogger with the most fragrance product mentions

(MyMarketInsight)

In 2016 – the Fragrance market was worth almost £1.3 billion in value, with growth of 1.4%.

Brexit in June/July recorded the lowest level of consumer confidence in past 2 years

Niche/luxury fragrances cost £125+ contributed to 1/3 of the market growth

(NPD)

What did the attendees think?

“Great insights relating to product and industry trends which will help shape strategy.”

“This was a great event and the content offered was excellent; really insightful and relevant to our industry. Looking forward to the next one!”

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