Behind The Scenes in Fragrance
Behind the Scenes in Fragrance
On Thursday 22nd February 2018 we hosted Behind The Scenes In Fragrance: A behind the scenes look into the world of fragrance and how they are created. Ateendees gained exclusive access to influential presenters, helping them consider how to approach their next successful launch, and gained a deeper understanding as to how the industry works.
"I just wanted to let you know how much I appreciated today, the 'behind the scenes' was just BRILLIANT and so exciting!" - Malin Wright, Lilou & Loic
WITH PRESENTATIONS FROM...
Setting the scene of the fragrance industry today and the state of the market.
INTERNATIONAL FLAVORS & FRAGRANCES
How does the fragrance house work, the importance of a good brief & the communication of the fragrance idea. Communication of Pricing, Timings, Feedback, Regulatory Requirements, Stability Testing, Selection Procedure. The importance of the fragrance brief.
Fragrance Evaluation: how it works, importance of the role and challenges faced. Interactive session with the opportunity to sample raw materials.
What is IFRA and what is its purpose within the fragrance industry? What difficulties do brands face in today’s market?
Nancy Meiland is a perfumier and trained nose who shaped her career in bespoke perfumery, designing signature scent for those coveting something highly individual and special.